How to best display jewelries in shops

Jewelry display in jewelry shops aren’t the same with selling goods at the grocery store. In jewelry store, customer expect a more subtle and deeper connection with the seller usually based on experience and emotions since customer tend to buy jewelries for a gift to someone special, on an important day or just a gift of something worth celebrating for.

So if you are a jewelry shop owner or just planning on opening one, how would you display your jewelry in a professional and enticing way? Displaying your merchandise determines whether your pieces appear elegant and unique or like something from the stockroom of a home-shopping warehouse.
As always customers expects packaging, pricing as well as the way you display the jewelries. With different focus in marketing, jewelers may focus on their jewelries while others want to highlight the artistic quality or prices. So today, let me show you what focus do you for your jewelry goods.

1 – Always remember the color harmony with contrast application. Let the focus of the display are of those on the jewelry and not the jewelry display itself though your jewelry display or stand should also be enticing at the same time. The most basic and effective formula is to display a much lighter pieces of jewelries such as diamonds, crystal and white pearls over black velvet stands and the opposite of the latter gems or jewelries over a lighter piece or display stand.
2 - Exhibit no more than 10 jewelry piece or items per case if possible. Highlight merchandise assortment by choosing one quantity from each style, such as ring cut, pearl color or specific artist. Remember that a display which contains dozens of rings or bracelets is too much overwhelming that you might not get a chance to sell.

3 – Display harmony and hierarchy levels on each item. Better display from larger jewel pieces to smaller ones. Put the jewelry display by themselves or within rows to emphasize featured or otherwise special pieces. Display bars let you visually classify smaller items, such as earrings, better than two flat rows of the similar subtle piece.

4 - Position jewelry displays to reflect the preference of your shop's usual client or buyer. For clients more interested in a certain style or stone than cost, group your jewelry displays by type, then price. On the other hand, a store that draws price-sensitive shoppers should organize its jewel display cases by price and then by stone type or style.

[Sources: Ehow and NileCorp]